At "Dumb Blonde," we are proud to be a female-led Edinburgh business that is reimagining clothing products. Our goal is to offer unique and playful items that allow our customers to express their individuality and embrace their inner confidence.

Founded in 2024 by Lucy Mackenzie, "Dumb Blonde" is an Online store that specialises in clothing that stands out from the crowd. We believe that fashion should be fun and empowering, and our top-selling products reflect this philosophy.

Our collection features a range of clothing items named after renowned Scottish writer and feminist Lady Florence Dixie. Take, for example, our 'Dixie' Scotland Top and 'Florence' Scotland Top. These tops are not only stylish but also pay homage to a strong and influential woman in Scottish history.

What sets our products apart is the attention to detail. We incorporate fun elements like bows, lace, and leopard prints, allowing our customers to cheer on their team in style at the Euros or simply add a touch of whimsy to their everyday outfits.

One of our standout pieces is the Leopard Denim Jacket, adorned with blue bows and delicate lace. This jacket is the perfect embodiment of our brand's playful and unique aesthetic, adding a touch of fun to any ensemble.

At "Dumb Blonde," we are passionate about providing our customers with high-quality, one-of-a-kind clothing items that make them feel confident and empowered. We believe that fashion should be a form of self-expression, and our products allow individuals to embrace their own unique style.

Thank you for choosing "Dumb Blonde" as your go-to destination for reimagined clothing. We are excited to be a part of your fashion journey and look forward to helping you express your individuality with our playful and distinctive pieces.

Much Love, 

Lucy :)xx